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Section I

Business Intelligence Vendors: Ratings, Capabilities, Analysis & Recommendations.


This complete rating detail report covers the vendor responses to American CITís comprehensive research model. The report answers your concerns about how your chosen vendors will support your requirements.

Rating Guide

Future Release
Not Supported
Third Party Support
Supported via customization (changes to the source code)
Supported in a future release
Supported via modification (screen configurations, reports, GUI)
Supported as delivered out-of-the-box
Supported via a third party solution

Business intelligence (BI) applications enable real time, interactive access, analysis, and manipulation of mission-critical corporate information. Users are able to access and leverage vast amounts of information to analyze relationships and understand trends that, ultimately, support business decisions.

Business Intelligence Knowledge Tree Cognos
 Series 7
Hyperion Platform
1. Business Performance Management (BPM)    
1.1. Functions to Fulfill BPM Needs    
1.1.1. Financial modeling with real time alternatives strategies producer Supported Supported
1.1.2. Creates business models for profitability Supported Supported
1.1.3. ROI prediction Not Supported Modification
1.1.4. Determines production costs Not Supported Supported
1.1.5. Determines production capacity Not Supported Supported
1.1.6. Determines activity levels across the enterprise Not Supported Supported
1.1.7. Real time simulation for alternative business scenarios Supported Supported
1.1.8. Monitors progress metrics continuously and real time Supported Supported
1.1.9. Provides alerts to variance between plans and actuals Supported Supported
1.1.10. Multilevel access to relevant performance indicator tools Supported Supported
1.1.11. Sales matrices for executives Supported Supported
1.1.12. Quality matrices for executives Supported Supported
1.1.13. Allows using dashboards Supported Supported
1.1.14. Translates analyzed outcomes into performance drivers Supported Supported
1.1.15. Query and reporting Supported Supported
1.2. Customization    
1.2.1. Capable of building customized BPM applications Supported Supported
1.2.2. Dashboard configurable by system administrator Supported Supported
1.2.3. Dashboard configurable by system administrator Supported Supported
1.2.4. Drag and drop capability Supported Supported
1.2.5. Managers can set goals and assign them to groups and individuals Supported Supported
1.2.6. Personalized scorecard capability Supported Supported
2. Analytics    
2.1. Sales Analytics    
2.1.1. Allows access to key sales metrics Supported Supported
2.1.2. Qualifies key sales drivers Supported Supported
2.1.3. Tracks KPIs (key performance indicators) Supported Supported
2.1.4. Monitors KPIs against pre-determined expectation Supported Supported
2.1.5. Monitors KPIs against time period Supported Supported
2.1.6. Captures data about the whole sales cycle Supported Supported
2.1.7. Provides sales alerts Supported Supported
2.1.8. Tracks unsold products Supported Supported
2.1.9. Tracks inactive customers Supported Supported
2.1.10. Tracks product discounting Supported Supported
2.1.11. Tracks over- or underperforming areas Supported Supported
2.1.12. Forecast future retail sales Supported Supported
2.1.13. Presents summarized sales data and allow detailed sales data to be viewed, manipulated, and analyzed Supported Supported
2.1.14. Inquiry analysis to provide insight into the initial stage of the sales process Supported Supported
2.1.15. Spot cross-sell and up-sell opportunities analysis Supported Supported
2.1.16. Analyzes sales orders and all metrics related to it Supported Supported
2.1.17. Sales and delivery service analysis Supported Supported
2.1.18. Sales functional performance analysis Supported Supported
2.1.19. Sales analysis from the customer perspective Supported Modification
2.1.20. Sales analysis from the product perspective Supported Supported
2.1.21. Sales organizational analysis Supported Supported
2.1.22. Leads analysis Supported Supported
2.1.23. Product sales analysis Supported Supported

Section II

Capabilities and Recommendations

The following table illustrates the main capabilities of the top vendors that fit the requirements at Cigna.

  Hyperion Platform Cognos
Series 7
(1) Industry
Financial Institutions Excellent Excellent
Insurance Excellent Excellent
(2) Annual Revenue
Over $3 billion in revenues Excellent Excellent
(3) Number of Employees
Over 10,000 Employees Good Not Competitive
(4) Budget Based on Users
101 to 200 users for
$1,000,000 to $3,000,000
Not Competitive Not Competitive
(5) Localization
North America (Canada and the United States) Extensive Extensive
(6) Language Support
English Yes Yes
(7) Functionality
Business performance management Extensive Extensive
Cluster analysis Strong Extensive
Contact center analytics Strong Extensive
Customer analytics Strong Extensive
Electronic profiling Strong Extensive
Finance analytics Extensive Extensive
Forecasting Extensive Low
Human resources analytics Strong Extensive
Marketing analytics Strong Extensive
Marketing management Extensive Extensive
Multivariate analysis Low Strong
Partner analytics Strong Extensive
Predictive modeling Extensive Not Competitive
Product and service analytics Strong Extensive
Sales analytics Strong Extensive
Scorecards Extensive Adequate
Supply chain analytics Strong Extensive
Text mining Low Not Competitive
Web mining Low Not Competitive
Web site analytics Adequate Adequate
What-if analysis Adequate Not Competitive
Workflow manager Low Not Competitive
(8) Structure
National with over 10 sites, primarily Distribution Excellent Excellent
(9) Server Platform
IBM iSeries (AS/400) Yes Yes
IBM mainframe Yes No
Novell Netware Yes No
Unix (such as Solaris or AIX) Yes Yes
Windows NT/2000/XP Yes Yes
(10) DBMS Platform
IBM DB2 Yes Yes
Microsoft SQL Server Yes Yes
My SQL Yes No
Oracle Yes Yes
(11) Industry Standard
HTTP Yes Yes
Microsoft .NET platform Yes Yes
(12) Customization, Thin-Client Access, and Standards
There is tight native integration between functional modules. Extensive Extensive
There is tight native integration between each supported industry standard. Extensive Extensive
There is flexibility between functional modules (i.e., modules can be implemented incrementally and can be interfaced to third party modules) between each area. Extensive Extensive
Mobile access to enterprise data in the product offering is available. Extensive Extensive
There is total portal access to the system, which is role-based and customizable. Extensive Extensive
There is "rich client" web browser access to the Internet and use of selected system areas. Extensive Not Competitive
There is HTML (zero client footprint) web browser access to the Internet and selected system areas. Extensive Extensive
There is a thin-client link to the Internet and selected system areas. Extensive Not Competitive
There is collaborative sharing of system data, automatic processes and workflow. Extensive Not Competitive

Based on our pre-selection responses, the graph below provides an overview of the relative strengths and weaknesses of the pre-selected vendors. The labels along the outside of the graph represent the corresponding pre-selection question number. The numbers down the middle (ranging from 0-100) represent the vendor's ability to satisfy your needs on a percentage basis.

Based on the answers we predicted and comparing them with the vendors' capabilities, the chart below shows the overall ratings for the top vendors that fit your profile.