Adapt your objectives directly to organizational
goals and strategic plans. Do not assume that they support
higher-level management objectives.
Quantify and target the results whenever possible.
Do not formulate objectives where attainment cannot be measured or
at least verified.
Test your objectives for challenge and
achievability. Do not build in cushions to hedge against
accountability for results.
Adjust the objectives to the available resources and
the realities of organizational life. Do not keep your head either
in the clouds or in the sand.
Establish performance reports and milestones that
measure progress toward the objective. Do not rely on instinct or
crude benchmarks to appraise performance.
Put your objectives in writing and express them in
clear, concise and unambiguous statements. Do not allow them to
remain in vague terms.
Limit the number of statements of objectives to the
key result areas (for your business). Do not obscure priorities by
stating too many objectives.
Review your statements with others to assure
consistency and mutual support. Do not fall into the trap of setting
your objectives in a vacuum.
Modify your statements to meet changing conditions
Do not continue to pursue objectives that have